Privacy Policy

If you have any questions about our Privacy Policy, you can contact us at marketing.eu@alliedmachine.com and include “Privacy Policy” in the subject line.

Table of Contents

  1. Privacy Policy Overview
  2. Categories of Information We May Process
  3. How We Collect or Create Information
  4. Purposes for Which We May Process Your Information
  5. Direct Marketing
  6. Cookies, Similar Technologies and Online Behavioural Advertising
  7. What is the Lawful Basis for Processing Personal Information
  8. What Information We Disclose to Third Parties
  9. International Transfers of Information
  10. Data Security
  11. Data Accuracy
  12. Data Minimization
  13. Data Retention
  14. What Can I Do to Control My Information
  15. Terms of Use
  16. Contact Details
  17. How This Privacy Policy May Change

 

  1. Privacy Policy

 
This Policy explains how we may process your information. This Policy may be amended or updated from time to time, so please check it regularly for updates.
Allied Machine and Engineering, with its affiliates and its subsidiaries (collectively, “Allied Machine and Engineering”, “us”, “our”, “we”), owns, operates, or provides access to, several interactive websites, mobile and connected applications, participation in exhibitions/tradeshows/conferences/seminars, and other online interactive features and services, including, but not limited to, emails and newsletters (collectively “Services”). This Privacy Policy applies to all information collected about you by Allied Machine and Engineering, regardless of how it is collected or stored, and describes, among other things, the types of information collected about you when you interact with the Services, how your information may be used, when your information may be disclosed, how you can control the use and disclosure of your information, and how your information is protected.
 
Except as otherwise noted in this Privacy Policy, Allied Machine and Engineering is a data controller (as the term is used under the EU General Data Protection Regulation (“GDPR”)), which means that we decide how and why the information you provide to us is processed. Contact details are provided in Section 16 below.
 
This Privacy Policy covers information collected through the websites and mobile applications developed for Allied Machine & Engineering Corp., Allied Machine & Engineering Co. (Europe) Ltd., Wohlhaupter GmbH, Wohlhaupter Corp., Wohlhaupter India, Superion, Inc., and Threadmills USA LLC.  
 

  1. Categories of Information We May Process

 
Personal Information” means information that is about any individual, or from which any individual is directly or indirectly indentifiable.
Process”, “Processing”, or “Processed” means anything that is done with Personal Information, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or retrieval, use, dissemination or otherwise making available, restriction, erasure or destruction.
 
We may Process the following categories of Personal Information about you:

  • Personal details: your name; username or log in details; password.
  • Demographic information: salutation; job title, company information: language preferences
  • Contact details: postal address; telephone and/or mobile number; email address.
  • Consent records: records of any consent you may have given, together with the date and time, means of consent.
  • Location information: location data that describes the geographic location of your device
  • Purchase and payment details: records of purchases and prices; invoice records; payment records; billing address; payment method; payment amount; and payment date
  • Employer details: where you interact with us in your capacity as an employee, the contact information of your employer (including name, address, telephone number and email address)

We also collect other kinds of information from you, which we refer to as “Other information” in this Policy, which may include but is not limited to:

  • Information about your use of the Services, such as usage data and statistical information, which may be aggregated.
  • Browsing history including the websites or other services you visited before and after interacting with the Services.
  • Non-precise information about the approximate physical location (for example, at the city or zip code level) of a user’s computer or device derived from the IP address of such computer or device (“Geo IP Data”).
  • Device identification (“ID”), which is a distinctive number associated with a smartphone or similar handheld device but is different than a hardware serial number.
  • Internet Protocol (“IP”) address, which is a unique string of numbers automatically assigned to your device whenever you access the internet.
  • Device type, settings and software used.
  • Information collected through the use of cookies, eTags, Javascript, device ID tracking, anonymous identifiers and other technologies, including information collected using such methods and technologies about (i) your visits to, and interaction and engagement with, the Services, content and ads on third party websites, applications, platforms and other media channels (“Channels”), and (ii) your interaction with emails including the content and ads therein (collectively, “Online Data”).

 
Under certain circumstances and depending on applicable law, some of this Other Information my constitute Personal Information. Personal Information together with Other Information is hereinafter referred to as “User Information”.  
 

  1. How We Collect or Create Information

 
Collection of User Information: We may collect User Information about you from the following sources:

  • Data you provide: We may obtain your Personal Information when you provide it to us across our Services (e.g., where you sign up for emails, newsletters, bulletins, webinars or white papers; register for site membership or create a profile or account on any part of the Services; participate in surveys; perform search queries through the Services; contact us via email, telephone or by any other means; or when you provide us with your business card, allow us to scan your entry badge at an exhibition, etc.).
  • Relationship data: We may collect or obtain your Personal Information in the ordinary course of our relationship with you (e.g., if you purchase a product from us).
  • Data you make public: We may collect or obtain your Personal Information that you clearly choose to make public, including via social media (e.g., we may collect information from your social media profile(s) if you make a public post about us) or through our chats, forums or communities on the Services.
  • Service data: We may collect or obtain your Personal Information when you visit, download, use or register to use any part of our Service.
  • Third party information: We may collect or obtain your Personal Information from third parties who provide it to us. This may include offline channels such as through telephone or direct mail efforts; from customers, vendors, suppliers, third parties, commercially available or publicly-available sources (e.g., data brokers, data aggregators, public databases, etc.); third party affiliate network operators; referral sources; social network sites or services (e.g., Facebook, Twitter, LinkedIn, etc.). If you use a third party connection or log-in (e.g., Facebook Connect, Twitter, or Google+) to access the Services, create a membership or profile on any part of the Services, access our content or forward our content to another person, platform or service, we may also receive your username or email address for those third party services or other information available about you or collected from you on those services.

 

  1. Purposes for Which We May Process Your Information

 
The purposes for which we may Process User Information, subject to applicable law, include:

  • Offering and Improving the Services: operating and managing the Services for you; providing personalized content to you; communicating and interacting with you via the Services; identifying issues with the Services and planning improvements to or creating new Services; and notifying you of changes to any of our Services.
  • Surveys: engaging with you for the purposes of obtaining your views on our products, processes, and/or Services.
  • Communications: communicating with you via any means (including via email, telephone, social media, post or in person) regarding news items and other information in which you may be interested, subject to ensuring that such communications are provided to you in compliance with applicable law; maintaining and updating your contact information where appropriate; and obtaining your prior, opt-in consent where required. We may provide direct marketing to you as set out in Section 5 below.
  • User Engagement : tracking activity across the Service and on Channels, including review of your browsing history (if available); provision of analytics and measurement of cost of traffic against money being made.
  • Lead Generation: business-to-business lead generation in the provision of leads to customers to improve customer’s target marketing campaigns and services through different strategies. This includes generating leads through phone calls and email newsletter marketing to drive you to content.
  • Marketing to Customers: We may market to current and prospective customers and their employees who have indicated an interest in doing business with, or have previously conducted business with, Allied Machine & Engineering in order to further generate and promote our business. Such efforts include sending marketing emails or conducting phone calls to drive the purchase of advertising.
  • IT Administration: administration of Allied Machine & Engineering’s information technology systems; network and device administration; network and device security; implementing data security and information systems policies; compliance audits in relation to internal policies; identification and mitigation of fraudulent activity; and compliance with legal requirements.
  • Security: electronic security measures (including monitoring of login records and access details) to help mitigate the risk of and provide the ability to identify and rectify a security incident.

 

  1. Direct Marketing

 
We may Process your User Information to contact you via email, telephone, direct mail  or other methods of communication to provide you with information regarding the Services that may be of interest to you. We may send information to you regarding the Services, upcoming promotions and other information that may be of interest to you, using the contact details that you have provided to us and always in compliance with applicable law.
You may unsubscribe from our newsletter lists at any time by following the unsubscribe instructions included in every email we send. We will not send you any emails from a list you have selected to be unsubscribed from, but we may continue to contact you to the extent necessary for the purposes of any other Services you have requested or for additional emails you have signed up for.  
 

  1. Cookies, Similar Technologies and Online Behavioral Advertising

 
Allied Machine & Engineering and its partners may use cookies and other tracking technologies to analyze trends, administer Services, track users’ movements around the Services, and to gather demographic information about our user base. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on the Services. Please see our Cookie Policy for more information, including a more in-depth explanation of what cookies are, the different types of cookies used on the Services, and how to change or delete them.
 
Tracking technologies on the Services may be deployed by Allied Machine & Engineering or partners. Certain tracking technologies enable us to assign a unique identifier to you and relate information about your use of the Services to other information about you, including your User Information. We may match information collected from you through different means or at different times and use such information, including, but not limited to, demographic information and updated contact information, for the purposes of learning more about you so we can provide you with relevant content and advertising.
When you receive email messages or newsletters from us, we may use customized links, clear GIFs or similar technologies to determine whether the email has been opened and which links you click in order to provide you with more focused email communications or other information, and/or to aggregate that information with other data we collect to use for some or all of the purposes outlined in this Privacy Policy.
We and our partners also may use technologies such as IP addresses, Local Storage, and HTML5 to analyze trends; administer the Services; collect and store information such as user settings, anonymous browser identifiers and video viewing history; supplement our server logs and other methods of traffic and response measurement; track users’ location and movements around the Services; gather demographic information about our user base; and to improve our understanding of traffic on the Services, visitor behavior, and responses to promotional campaigns. We may receive reports based on the use of these technologies by third party companies on an individual and aggregated basis. For example, we may connect information about your IP address to known corporate or User Information and use the associated information related to aggregate content preferences to assist in our efforts to market services to you or the originating corporation(s). Various browsers may offer their own management tools for removing Local Storage.
 
We may use mobile analytics software to collect data and to better understand the functionality of our mobile software, devices and applications on your phone and other devices. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We may link this information to User Information.
 

  1. What is the Lawful Basis for Processing Personal Information

 
In Processing your User Information in connection with the purposes set out in this Policy, we may rely on one or more of the following legal bases, depending on the circumstances:

  • Consent: We may Process your User Information where we have obtained your prior, express consent to the Processing (this legal basis is only used in relation to Processing that is entirely voluntary – it is not used for Processing that is necessary or obligatory in any way);
  • Contractual necessity: We may Process your User Information where the Processing is necessary in connection with any contract that you may enter into with us;
  • Compliance with applicable law: We may Process your User Information where the Processing is required by applicable law;
  • Legitimate interests: We may Process your User Information where we have a legitimate interest in carrying out the Processing for the purpose of managing, operating or promoting our business, and that legitimate interest is not overridden by your interests, fundamental rights, or freedoms.

 

  1. What Information We Disclose to Third Parties

 
We may disclose your User Information to other entities within the Company group, for legitimate business purposes (including operating the Services, and providing services to you), in accordance with applicable law. In addition, we may disclose your User Information to:

  • Legal and regulatory authorities, upon request, or for the purposes of reporting any actual or suspected breach of applicable law or regulation;
  • outside professional advisors (such as accountants, auditors, or lawyers), subject to binding contractual obligations of confidentiality;
  • third party Processors (such as analytic providers; data centers; etc.), located anywhere in the world, subject to the requirements noted below in this Section 9;
  • any relevant party, law enforcement agency or court, to the extent necessary for the establishment, exercise or defense of legal rights;
  • any relevant party for the purposes of prevention, investigation, detection or prosecution of criminal offences or the execution of criminal penalties, including safeguarding against and the prevention of threats to public security;
  • any relevant third party acquirer(s), in the event that we sell or transfer all or any relevant portion of our business or assets (including in the event of a reorganization, dissolution or liquidation);
  • any relevant third party provider, where our Services use third party advertising, plugins or content. If you choose to interact with any such advertising, plugins or content, information about your activities on the Services and Channels to provide you targeted advertising based upon your interests may be shared with the relevant third party provider. If you click or tap on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria;
  • any sponsors of contests, competitions, sweepstakes and prize draws, or white papers, webcasts or other downloads, the registration data for such events is to be used by us as part of User Information, and may be shared with the sponsor and others, subject to this Policy and the sponsor’s privacy policy. We may also share your information with third party vendors involved in the administration of such events. For contests, competitions, sweepstakes and prize draws, please read the official rules or terms and conditions carefully before you submit your information; and
  • to third parties whose practices are not covered by this Privacy Policy (e.g., third party providers of goods and services, marketing and advertising companies and agencies, content publishers and retailers).

 

  1. International Transfers of Information

 
Because of the international nature of our business, we may need to transfer your User Information within the Allied Machine & Engineering group of companies, and to third parties as noted in Section 8 above, in connection with the purposes set out in this Policy. For this reason, we may transfer your User Information to other countries that may have different laws and data protection compliance requirements to those that apply in the country in which you are located.
 
 

  1. Data Security

 
We have implemented appropriate technical and organizational security measures designed to protect your User Information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, unauthorized access, and other unlawful or unauthorized forms of Processing, in accordance with applicable law. In certain instances, we may use Secure Sockets Layer encryption and/or transfer certain User Information in a non-human readable format to provide protection. However, we cannot guarantee there will not be a breach, and we are not responsible for any breach of security or for the actions of any third parties.
Because the internet is an open system, the transmission of information via the internet is not completely secure. Although we will implement reasonable measures to protect your information, we cannot guarantee the security of your data transmitted to us using the internet. Any such transmission is at your own risk and you are responsible for ensuring that any Personal Information that you send to us are sent securely.  
 

  1. Data Accuracy

 
We take every reasonable step to ensure that your User Information that we Process is accurate and, where necessary, kept up to date, and any of your User Information that we Process that you inform us is inaccurate (having regard to the purposes for which they are Processed) is erased or rectified.  
 

  1. Data Minimization

 
We take every reasonable step to ensure that your User Information that we Process is limited to the User Information reasonably necessary in connection with the purposes set out in this Policy or as required to provide you services or access to the Services.  
 

  1. Data Retention

 
We take every reasonable step to ensure that your User Information is only Processed for the minimum period necessary for the purposes set out in this Policy. The criteria for determining the duration for which we will keep your User Information are as follows: we will retain copies of your User Information in a form that permits identification only for as long as is necessary in connection with the purposes set out in this Policy, unless applicable law requires a longer retention period. Unless there is a specific legal requirement for us to keep the information, we plan to retain it for no longer than is necessary to fulfill a legitimate business need.  
 

  1. What Can I Do to Control My Information?

 
Your Newsletter and Email Subscriptions. You can opt out or unsubscribe to a newsletter or other email list at any time by following the instructions at the end of the newsletters or emails you receive. Please allow five to ten business days for changes to take effect. On some Services, member service-related communications are an integral part of such Services to which you subscribe, and you may continue to receive emails as part of that particular portion of the Services unless you cancel your account, even if you opt out of the newsletters or email list. If you have provided more than one email address to us, you may continue to be contacted unless you request to unsubscribe each email address you have provided.
Cookies and Pixel Tags. You may stop or restrict cookies and pixel tags on your computer or purge cookies from your browser by adjusting your web browser preferences. However, if you “turn off,” purge, or disable cookies or pixel tags, although you may still use the Services, you may not be able to use all of the features, functions, or services available on the Services.
Location Based Services. You may opt-out of having your Precise Location Data collected by Allied Machine & Engineering at any time by editing the appropriate setting on your mobile device (which is usually located in the Settings area of your device).
EU Residents. GDPR provides certain rights for EU residents. You may decline to share certain information with us, in which case we may not be able to provide some of the features and functionality of the Services. These rights include, in accordance with applicable law, the right to object to or request the restriction of processing of your information, and to request access to, rectification, erasure and portability of your own information. Where we process your information on the basis of your consent, you have the right to withdraw that consent (noting that such withdrawal does not affect the lawfulness of any Processing performed prior to the date on which we receive notice of such withdrawal, and does not prevent the Processing of your Personal Information in reliance upon any other available legal bases). Requests should be submitted by contacting us (using the contact instructions in Section 17 below). If you are an EU resident and have any unresolved privacy concern that we have not addressed satisfactorily after contacting us, you have the right to contact the appropriate EU Supervisory Authority and lodge a complaint.  
 

  1. Terms of Use

 
For more information concerning your use of the websites and services of Allied Machine & Engineering, please visit Allied Machine & Engineering Terms of Use.  
 

  1. Contact Details

 
If you have any comments, questions or concerns about any of the information in this Policy, or any other issues relating to the Processing of User Information carried out by us, or on our behalf, please contact:

Allied Machine & Engineering Co. (Europe) Ltd
93 Vantage Point, Pensnett Estate

Kingswinford, West Midlands

DY6 7 FR, United Kingdom
marketing.eu@alliedmachine.com

  1. How this Privacy Policy May Change

 
We may change this Privacy Policy from time to time, and all changes will be effective at the time we post them. If we believe there is a significant change to this Privacy Policy or our data collection and use practices, we will indicate on our websites that our Privacy Policy has changed prior to the change becoming effective. The then-posted version of the Privacy Policy supersedes all prior versions. Your continued access to or use of any of the Services shall be deemed your acceptance of the Privacy Policy.
 
We urge you to come back to this web page and review this Privacy Policy regularly so that you remain aware of the terms and conditions that apply to you.

USA

EUROPE

GERMANY          

                                                  

Allied Machine & Engineering       

Allied Machine & Engineering Co. (Europe) Ltd     

Wohlhaupter GmbH

   

120 Deeds Drive

93 Vantage Point

Maybachstrasse 4

   

Dover OH 44622

Pensnett Estate, Kingswinford

72636 Frickenhausen

   

United States                               

DY6 7FR UK

Gernany

   

                                                         

                                                                                

                                                                                            

                              

Tel: +1 (0)330.343.4283         

Tel: +44 (0)1384 400 900

Tel: +49 (0)7022 408-0

   
Email: info(at)alliedmachine.com Email: enquiries.eu(at)alliedmachine.com Email: info(at)wohlhaupter.de    
 

Registered in England No: 2768532 

     

 

 

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